The research continues to prove social media’s effectiveness for growing companies. According to the Twitter Small Business Blog, 85% of Twitter users felt more connected to a brand after they followed it on Twitter. However, the 2015 Social Media Marketing Industry Report found that 91% of the 3700 marketers surveyed are still unsure of how best to engage their audience with social media.
Some Tips to Get You Going
1. It’s all about Human Connection.
Remember that every social media platform was created for human relationships. You can have the coolest piece of technology or the most beautiful photo, but if it doesn’t connect to your audience, it will fail. Know your audience and what they connect with and create your strategy around that.
2. Do Your Research
Who are is your target audience and which platforms are they hanging out on? Also, where are your competitors? Take the time to determine what social media sites you need to be on and assess if you have the resources to feed it with great content that will engage your followers. After you do this initial homework, come up with your strategy those sites.
3. Be Authentic
Never lose focus of what your brand personality is and mirror this on your social channels. Be social- remember it is not a broadcast medium, but a platform in which you should be engaging with in a two way conversation, replying to customers and being responsive to their comments and requests.