5 Top Social Media Tips
Help your business reach anyone, anywhere at any time with social media. Right now, over 2.5 billion people have social media accounts which is more than 1 in 3 of the world’s population!
So what can you do to thrive in this modern day marketplace where access to your competition and product reviews are rarely more than a click away to potential customers?
Online interaction with customers gives you the opportunity to showcase outstanding customer service. Having an inactive and unmanaged account can make you look unprofessional and out of touch with customers. If you go the extra mile outstanding examples can often go viral and boost your reputation much more than any paid advertising campaign can. Here are a few brilliant examples of how brilliant customer service through social media can enhance your brand profile:
Make every interaction as positive as possible. Before entering into a debate about a customer account query, question whether refusing the request of one customer is worth the cost to show a positive customer service experience and remember that every interaction with a customer is visible for everyone to see!
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
Use appropriate social media platforms for your business which encourages content to be shared, liked and commented on.
Get involved with customers, reach out to them and don’t wait on people coming to you. Remember 96% of your customers could be discussing you without your knowledge. Take time to search for the conversations, it shows you care!
Keep your social media accounts active and respond to people as quickly as possible. 4/5 people who contact a business on social media expect a reply within an hour, if your reply isn’t there then what does that say about you?
Be as creative as you can. Images and videos are the best way to drive traffic. Show content that’s fun and interesting that will promote your business in the way that you want. Better content will encourage more people to discuss your brand for all the right reasons.
Are there limits to where you can place your brand?
It’s not what you sell, it’s how you sell it!