Account Set Up and Training
Additionally we offer one-on-one or group training to ensure you are ticking all the boxes for perfect social media.
Social Media Management
We specialise in taking full control of our clients social media profiles. We help you choose what platforms are most relevant for your business and get to work creating a professional and effective social presence. We work very closely with our clients to ensure we know exactly what makes your customers tick.
In short we:
- Create a social media strategy.
- Create bespoke and professional content.
- Listen, interact and respond with your audience.
– Manage all paid advertising.
- Report and analyse account performance.
Social Media Strategy
We create comprehensive social media strategy which includes audit of where accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. A successful social media marketing strategy requires going beyond vanity metrics such as Retweets and Likes. By focussing on advanced metrics such as leads generated, web referrals, and conversion rates and conducting extensive research-gathering demographic and behavioral data, we can discover how to target the customers you want.
With all the buzz around social media, email marketing is often neglected- it shouldn’t be. Email is one of the most powerful and personal ways to connect with your customers. As part of our social media campaigns, we can collate emails that can then be used for email marketing. It is a fantastic way of reaching out to existing and potential new customers with seasonal offers, events, competitions and more!
Reporting and Analysis
Before getting started on your social media campaign, we meet with you to create a strategy and hierarchy of objectives, which social platforms to use and which metrics to use to track progress and success. We then provide a detailed overview of how your accounts are performing we will provide reports on a monthly basis that will give details on how many people your adverts have been served to, engagement rates, response rates and audience demographics.
Blogging is one of the most valuable tools that businesses have to engage with customers. If you’re not blogging, it’s time to get started or get left behind. We write blogs to let your brand’s personality shine and show people what you’re all about. Whether you want to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website, Karpow can do it for you.
Build more credibility for your brand through using Public Relations. We focus on creating a story for your business by doing product launches, press releases, blogger engagement and raising the business profile. We can identify opportunities that exist for your company and develop action steps to seize those opportunities, whether by broadcast, print or the internet, third party endorsement goes a long way to building a positive image.
Graphic Design and Video Production
We work brilliantly creative video producers, graphic designers and photographers. Bring your business to life with HD video, aerial (drone) footage and stunning images. Graphic design plays an increasingly important role not only in building brand awareness and recognition but in merely attracting the user's attention. We design Content which is highly visual, relevant, engaging and bespoke to each page.